Abstract
Nowadays social media usage has increased drastically among the stakeholders of higher educational institutions. The COVID-19 pandemic has suddenly increased the surge of social media users due to the forced implementation of online pedagogy and travel restrictions. The research study presented in this paper attempted to analyze social media usage in higher education. The data were collected from primary and secondary sources with the help of leading research databases, survey questionnaires, the Delphi method, and brainstorming sessions. Statistical tools and analytic techniques incorporated in the study included bibliometric analysis, word cloud, co-occurrence network, thematic map, thematic evolution, co-word analysis, country-wise analysis along with collaboration network, statistical survey, mind mapping, and analytic hierarchy process. The study justified the aspects of social media usage in the higher educational environment. It was found that the research fraternity around the globe focused more on understanding the aspects of social media and higher education during the trying times of the Coronavirus crisis. The maximum impact of social media usage on higher education was found to be from teaching-learning and discussions, and public relations and networking. It was also found that social networking platforms like WhatsApp, YouTube, Facebook (Meta), LinkedIn, Instagram, and Twitter were very common among the stakeholders of higher education. This study is of huge importance because it can help in paving the way to strategize remedial measures for increasing positivity and minimizing the negativity of social media usage in institutions of higher education across the world. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10209-023-00988-x.