Abstract
We introduce a chain-binomial model in a heterogeneous complex social network (HCSN) to investigate the spread of a rumor. A novel formulation of the state of the Markov chain (MC) for the SEIR (susceptible-exposed-infected-removed) rumor epidemic model is obtained, where two discrete time measures represent individuals in their disease states both instantaneously, and also the total time duration in each state. The general MC is characterized in the HCSN, for both the mean-field and global levels of the network rumor epidemic dynamics. The convergence in distribution of the MC to the final size of the rumor epidemic random variable is fully characterized. Moreover, the algorithm to obtain the expected final number of nodes that ever hear the rumor is given. An example to demonstrate the algorithm is presented.