Abstract
The study aims to develop a scientific and methodological approach to the formation of a model for managing the international competitiveness of rural areas based on an assessment of the existing export and production potential to form priorities for their socio-economic development. Research methods involve a systematic approach, an integrated approach, an algorithmization using methods of integral assessment of competitiveness, etc. The research allowed the development of a conceptual model for managing the international competitiveness of rural regions. The model includes a variable list of determinants and indicators of the formation of competitive advantages of rural territories depending on the export-production potential and strategic goals of their development. The paper presents a model management algorithm and a set of complementary methodological techniques used to assess international and regional competitiveness. The scientific novelty lies in the developed scientific and methodological approaches and practical recommendations for the formation of international and regional competitiveness in rural areas. Moreover, a system of determinants of the competitiveness formation of rural territories and a system of indicators for its assessment have been developed.