Abstract
The cold chain supply chain of e-commerce has the characteristics of long chain, dispersed production, heterogeneous information sources, etc., which is easy to cause the upstream and downstream information of the supply chain to be broken and opaque. Traditional traceability data is stored in each node enterprise, and there are problems such as low cooperation trust and poor authenticity in the upstream and downstream data transmission process of the supply chain, resulting in consumers' trust crisis on the authenticity of traceability information. Blockchain traceability system through the establishment of multi-party participation, joint maintenance of distributed database, and the use of cryptography and consensus mechanism to establish trust relationships, with data can not be tampered with, sharing of high credibility. On the basis of stochastic Petri net theory, this study constructed a blockchain e-commerce cold chain traceability model centering on the actual application of blockchain technology in logistics traceability to improve the reliability and validity of e-commerce cold chain traceability. Correlation matrix and invariants were used to analyze the validity of the model, and an isomorphic Markov chain was constructed to analyze the effectiveness evolution of the model. This study aims to deepen the understanding of the cold chain traceability system of blockchain e-commerce from the three aspects of the best optimization link, the best synergism scale, and the adaptive ability of the system to provide reference for the improvement of cold chain traceability ability by blockchain technology.