Abstract
BACKGROUND: The cosmetics industry has grown significantly, driven by beauty standards and media influence. While cosmetics enhance appearance, many contain chemicals that may cause adverse effects. Understanding usage patterns and associated risks is essential for consumer safety. OBJECTIVE: This study assessed cosmetic usage patterns and side effects among Saudi women, focusing on commonly used products, purchasing behaviors, and awareness. METHODS: A cross-sectional survey was conducted from April 2024 to March 2025, involving 1,149 Saudi women. Data were collected via structured questionnaires on product usage, side effects, and purchasing habits. Statistical analysis examined associations between age and usage patterns. RESULTS: The most used cosmetics were face creams (73.4%), makeup (70.2%), and hair care products (59.1%). Reported side effects included acne (76.1%), skin redness (74.3%), and hair loss (56.3%). Most participants (54.6%) bought cosmetics from supermarkets, and 72% did not read product leaflets. Younger participants (18-22 years) prioritized brand reputation and discontinued products upon experiencing side effects. LIMITATIONS: Self report, urban bias, and cross sectional design limit validity. CONCLUSION: The current study highlights age-related differences in cosmetic use and awareness, emphasizing the need for consumer education and stricter regulations to ensure product safety.