The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience
全渠道协同营销对生鲜零售商顾客忠诚度的影响:全渠道购物体验的中介作用
期刊:Circulation Research
影响因子:16.2
doi:10.1161/CIRCRESAHA.121.320717
Prag, Hiran A; Aksentijevic, Dunja; Dannhorn, Andreas; Giles, Abigail V; Mulvey, John F; Sauchanka, Olga; Du, Luping; Bates, Georgina; Reinhold, Johannes; Kula-Alwar, Duvaraka; Xu, Zhelong; Pellerin, Luc; Goodwin, Richard J A; Murphy, Michael P; Krieg, Thomas; Chen, Xiaoxia; Su, Xiaofeng; Li, Zhongbin; Wu, Jingjing; Zheng, Manhua; Xu, Anxin