Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign
数字视频广告能否提升多媒体宣传活动的覆盖面?来自2013年“前吸烟者戒烟小贴士”活动的证据
期刊:Journal of Medical Internet Research
影响因子:6
doi:10.2196/jmir.5683
Davis, Kevin C; Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane