Unleashing the role of e-word of mouth on purchase intention in select Facebook fan pages of smart phone users
揭示口碑传播在特定Facebook粉丝页面智能手机用户购买意愿中的作用
期刊:PLoS One
影响因子:2.6
doi:10.1371/journal.pone.0305631
Khan, Mohammed Arshad; Minhaj, Syed Mohd; Vivek; Alhashem, Mohammed; Nabi, Mohammed Kamallun; Saifi, Mohd Afzal; Inkesar, Asra
