Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach
基于企业资源和能力，探讨新冠疫情期间企业修订后的国际营销战略：一种混合方法
期刊:Journal of Business Research
影响因子:9.8
doi:10.1016/j.jbusres.2023.113662
Behl, Abhishek; Jayawardena, Nirma; Nigam, Achint; Pereira, Vijay; Shankar, Amit; Jebarajakirthy, Charles
