Who needs cream and sugar when there is eco-labeling? Taste and willingness to pay for "eco-friendly" coffee
有了环保标签,谁还需要奶油和糖?人们的口味和为“环保”咖啡买单的意愿才是关键。
期刊:PLoS One
影响因子:2.6
doi:10.1371/journal.pone.0080719
Sörqvist, Patrik; Hedblom, Daniel; Holmgren, Mattias; Haga, Andreas; Langeborg, Linda; Nöstl, Anatole; Kågström, Jonas