日期:
2020 年 — 2026 年
2020
2021
2022
2023
2024
2025
2026
影响因子:

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

全国性品牌制造商的双品牌策略:驱动因素和结果

Ma, Yu; Ailawadi, Kusum L; Martos-Partal, Mercedes; González-Benito, Óscar

Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

态度与购买行为之间的认知失调:知识和消费者取向在有机市场中的作用

Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar