The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
包装设计视觉元素对购买意愿的影响:以茶包产品类别中的品牌体验为中介因素
期刊:Behavioral Sciences
影响因子:2.5
doi:10.3390/bs15020181
Liu, Chang; Samsudin, Mat Redhuan; Zou, Yuwen