Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials
利用神经生理学工具研究消费者在观看电视广告时的性别差异
期刊:Computational and Mathematical Methods in Medicine
影响因子:
doi:10.1155/2014/912981
Vecchiato, Giovanni; Maglione, Anton Giulio; Cherubino, Patrizia; Wasikowska, Barbara; Wawrzyniak, Agata; Latuszynska, Anna; Latuszynska, Malgorzata; Nermend, Kesra; Graziani, Ilenia; Leucci, Maria Rita; Trettel, Arianna; Babiloni, Fabio