Customer Success Management: The next evolution in customer management practice?
客户成功管理:客户管理实践的下一个发展阶段?
期刊:
影响因子:
doi:10.1016/j.tourman.2020.104211
Wang, Yao-Chin; Chen, Po-Ju; Shi, Huiming; Shi, Wanxing; Möller, Kristian; Nenonen, Suvi; Storbacka, Kaj; Hilton, Bryson; Hajihashemi, Bita; Henderson, Conor M; Palmatier, Robert W