Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal
社交媒体营销与购买意愿的神经认知机制：消费者参与度在情绪关注和认知评价中的中介作用
期刊:Annals of Neurosciences
影响因子:2.4
doi:10.1177/09727531251399003
Bajpai, Mansi; Pandiya, Sudhanshu; Mishra, Pallavi; Agrawal, Pravin Kumar; Kumar, Mohit
