Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
信息框架、无意识感知与非营利组织广告效果:神经营销研究的贡献
期刊:BMC Public Health
影响因子:3.6
doi:10.1186/s12889-015-2348-3
Bestman, Amy; Thomas, Samantha L; Randle, Melanie; Thomas, Stuart D M; Martinez-Levy, Ana C; Rossi, Dario; Cartocci, Giulia; Mancini, Marco; Di Flumeri, Gianluca; Trettel, Arianna; Babiloni, Fabio; Cherubino, Patrizia