Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model
探究品牌厌恶感以及类似竞争对手产品/服务与品牌资产之间的关联:一个调节中介模型
期刊:Frontiers in Psychology
影响因子:2.9
doi:10.3389/fpsyg.2020.533216
Husnain, Mudassir; Wang, Zanxin; Poulova, Petra; Syed, Fauzia; Akbar, Ahsan; Akhtar, Muhammad Waheed; Akbar, Minhas; Usman, Muhammad