Abstract
In 2010, November 16th, the Mediterranean diet was given the recognition of UNESCO as an "Intangible Heritage of Humanity" as this dietary pattern is rooted in the preservation of tradition, land, and biodiversity. In addition, mounting evidence supported the pivotal role of the Mediterranean diet in the prevention of non-communicable diseases. Nevertheless, the application of this dietary pattern in non-Mediterranean countries is still challenging. "Planeterranean" is an attempt of the UNESCO Chair of "Health Education and Sustainable Development" to prompt each country to rediscover its own heritage and develop healthier dietary patterns based on traditional and local foods.