Abstract
Background: Populism is often perceived as a shamelessly loud segment of political discourse. However, Jelinek's play On the Royal Road, written on the occasion of Trump's 2016 election as US president, suggests that populism leads to societal silencing. Jelinek's text expounds that when a society's public sphere is marked by ubiquitous enmity against an imagined "we", grounded in antagonism, then the possibility of speaking to one another disappears, because speaking to one another is based on the willingness to give one's counterpart space and listen to them. In a public discourse that stages enmity, the counterpart vanishes. Therefore, populism, loud as it is, leads to the silencing of whole communities insofar as they are left with nothing in common but enmity. Method: Critical discourse analysis is used to contextualise close readings of select passages of Jelinek's play with recent social sciences and humanities research on global populisms to highlight what literary language and the dramatic form can contribute to understanding populism. Results: The silencing populisms entail is fed, in large part, by a dynamics linking the interpersonal emotion of shame to its discursive exploitation in shamelessness and shaming: populist voices transgress rules of democratic debate in the public sphere to elicit outrage by mainstream politics, media, and civil society, which often retort populist shamelessness by shaming populist actors. The audience excitement populist leaders and supporters generate is an important factor in normalizing the emotional, moralizing populist polarization of "us" versus "them" that undermines differentiated discussion and a dispute of arguments. Conclusion: While media and research commonly suggest that with the populist reduction of politics to a spectacle, citizens become a passive audience, the article expounds that audiences play a key role in the production of populist enmity. This insight offers an alley to counteract populism.