Abstract
Studies indicate that loneliness and self-esteem are predictive factors of problematic social media use. Further, it is proposed that self-presentation and extraversion may explain individual differences in online activity and problematic social media use. The present study confirms the relationship of loneliness and self-esteem with problematic Facebook use and investigates the hypothesis that these psychological factors may be linked to problematic Facebook use through their association with self-presentation and extraversion. The sample of university students consisted of 477 Facebook users, 64% females, aged 18-64. Social media usage intensity was assessed by collecting passive data on the total time spent and the number of sessions on Facebook per day for the last 6 months. The psychological factors, personality, motives and problematic Facebook use were assessed via self-report measures. Results showed that the relationship of loneliness and self-esteem with problematic Facebook use was significantly positive and negative respectively. The relationship between self-esteem and problematic Facebook use was found to be inconsistently mediated by both self-presentation and extraversion, while loneliness was partially mediated by self-presentation only. The total effect of loneliness and self-esteem remained positive and negative respectively, although extraversion and self-presentation had a suppressing effect on the relationship between self-esteem and problematic Facebook use. Further, the prevalence of 'at-risk' Facebook users was found to be 6.0%. It was also determined that the usage intensity of 'at-risk' users was significantly different from other Facebook users. These results highlight the existence of different patterns of associations linking psychological factors, usage intensity and problematic Facebook use. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s12144-022-03505-0.