Abstract
The user perception of mobile game is crucial for improving user experience and thus enhancing game profitability. The sparse data captured in the game can lead to sporadic performance of the model. This paper proposes a new method, the balanced graph factorization machine (BGFM), based on existing algorithms, considering the data imbalance and important high-dimensional features. The data categories are first balanced by Borderline-SMOTE oversampling, and then features are represented naturally in a graph-structured way. The highlight is that the BGFM contains interaction mechanisms for aggregating beneficial features. The results are represented as edges in the graph. Next, BGFM combines factorization machine (FM) and graph neural network strategies to concatenate any sequential feature interactions of features in the graph with an attention mechanism that assigns inter-feature weights. Experiments were conducted on the collected game perception dataset. The performance of proposed BGFM was compared with eight state-of-the-art models, significantly surpassing all of them by AUC, precision, recall, and F-measure indices.