Abstract
This study investigates the dynamic relationship between cross-border e-commerce and logistics co-development strategies within the context of small and medium-sized enterprises (SMEs) in China. The primary objective is to formulate an empirical model capable of estimating the utility and flexibility of cross-border e-commerce logistics, specifically focusing on its role in achieving competitive advantage for SMEs. The research employs a comprehensive approach, considering various factors that influence the formulation and implementation of cross-border e-commerce logistics strategies. Factors such as scale, quality, potential, and infrastructure are scrutinized to provide a nuanced understanding of the dynamic interplay. Real-world data is analyzed using advanced statistical techniques to derive meaningful insights. The data of CBEC and logistics planning in Guangdong from 2013 to 2018 was used as a case example to demonstrate its and flexibility and usefulness of empirically proposed model estimation and develop a holistic indicator system for the evaluation of the synergistic development of CBEC and logistics. This research focus on the modelling of the CBEC for the synergistic effect analysis and evaluate the usefulness and flexibility of CBEC to achieve competitive advantage. The study aims to uncover insights into the most effective approaches for Chinese SMEs in navigating the landscape of cross-border e-commerce. By examining the results derived from the empirical model, the research sheds light on the impact of cross-border e-commerce logistics on competitive advantage. The findings contribute to a deeper understanding of how SMEs can strategically position themselves in the cross-border e-commerce arena. Through the analysis of real-world data and the application of advanced statistical methods, this research offers valuable insights for Chinese SMEs. The insights generated from the study not only illuminate the intricacies of cross-border e-commerce logistics but also provide practical recommendations to reduce associated costs. Ultimately, the study aims to equip SMEs with the knowledge necessary to thrive in the evolving landscape of cross-border e-commerce.