Abstract
Bee and non-bee insect pollinators play an integral role in the quantity and quality of production for many food crops, yet there is growing evidence that nutritional challenges to pollinators in agricultural landscapes are an important factor in the reduction of pollinator populations worldwide. Schemes to enhance crop pollinator health have historically focused on floral resource plantings aimed at increasing pollinator abundance and diversity by providing more foraging opportunities for bees. These efforts have demonstrated that improvements in bee diversity and abundance are achievable; however, goals of increasing crop pollination outcomes via these interventions are not consistently met. To support pollinator health and crop pollination outcomes in tandem, habitat enhancements must be tailored to meet the life-history needs of specific crop pollinators, including non-bees. This will require greater understanding of the nutritional demands of these taxa together with the supply of floral and non-floral food resources and how these interact in cropping environments. Understanding the mechanisms underlying crop pollination and pollinator health in unison across a range of taxa is clearly a win-win for industry and conservation, yet achievement of these goals will require new knowledge and novel, targeted methods. This article is part of the theme issue 'Natural processes influencing pollinator health: from chemistry to landscapes'.