Abstract
Previous research demonstrated that humans rapidly and reflexively prioritize social features (especially heads and faces) irrespective of their physical saliency when freely viewing naturalistic scenes. In the current study, we investigated whether this preference for social elements already occurs maximally fast during free exploration or whether it is possible to additionally accelerate it by means of top-down instructions. To examine this question, we presented participants with colour photographs of naturalistic scenes containing social features (e.g. heads and bodies) while recording their eye movements. For half of the stimuli, observers were instructed to freely view the images; for the other half of the stimuli, their task was to spot depicted people as fast as possible. We replicated that social elements (especially heads) were rapidly preferred over physically salient image parts. Moreover, we found the orienting towards social elements to be additionally enhanced and accelerated when participants were instructed to detect people quickly. Importantly, this effect was strongest for heads and already evident at the very first fixation. Thus, the present study not only corroborates that the prioritization of social features in naturalistic scenes partially relies on reflexive processes, but also demonstrates that these mechanisms can be additionally accelerated by top-down instructions.