A psycho-ecological signal recognition framework for user behavior prediction on digital media platforms

基于心理生态信号识别框架的数字媒体平台用户行为预测

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Abstract

BACKGROUND: Digital media usage has become an integral part of daily life, but prolonged or emotionally driven engagement-especially during late-night hours-may lead to concerns about behavioral and mental health. Existing predictive systems fail to account for the nuanced interplay between users' internal psychological states and their surrounding ecological contexts. OBJECTIVE: This study aims to develop a psychologically and ecologically informed behavior prediction model to identify high-risk patterns of digital media usage and support early-stage intervention strategies. METHODS: We propose a Dual-Channel Cross-Attention Network (DCCAN) architecture composed of three layers: signal identification (for psychological and ecological encoding), interaction modeling (via cross-modal attention), and behavior prediction. The model was trained and tested on a dataset of 9,782 users and 51,264 behavior sequences, annotated with labels for immersive usage, late-night activity, and susceptibility to health misinformation. RESULTS: The DCCAN model achieved superior performance across all three tasks, especially in immersive usage prediction (F1-score: 0.891, AUC: 0.913), outperforming LSTM, GRU, and XGBoost baselines. Ablation studies confirmed the critical role of both psychological and ecological signals, as well as the effectiveness of the cross-attention mechanism. CONCLUSIONS: Incorporating psychological and ecological modalities through attention-based fusion yields interpretable and accurate predictions for digital risk behaviors. This framework shows promise for scalable, real-time behavioral health monitoring and adaptive content moderation on media platforms.

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