Abstract
ESG (Environmental, Social and Governance) management practice is an important part of promoting sustainable operation and development of manufacturing enterprises. Currently, traditional evaluation methods have limitations such as low efficiency and lack of objectivity. To improve the efficiency and accuracy of ESG evaluation and promote the optimization of ESG performance in manufacturing enterprises, this article combined data mining and analytic hierarchy process (AHP) to conduct effective research on ESG management practice evaluation in manufacturing enterprises. This article adopted the best priority search strategy to collect and process enterprise ESG data. By using AHP to construct hierarchical and segmented objectives for target problems, a performance evaluation index system for management practices was built based on the evaluation objectives and hierarchical priority order. Finally, based on the performance evaluation of ESG management practices, the K-nearest Neighbor algorithm was applied to analyze historical data of key indicators. According to the weights, various key indicators were re-integrated, achieving practical evaluation and decision support for enterprise ESG management. To verify the effectiveness of data mining and AHP, this article took Z enterprise as the research object and conducted empirical analysis on it. The results showed that in terms of evaluation accuracy, the method proposed in this article achieved the highest evaluation accuracy of 92.51%, 91.16%, and 91.75% in environmental, social, and governance dimension data use case evaluation, respectively. The conclusion indicated that data mining and AHP could improve the accuracy of ESG management practice evaluation in enterprises, provide reliable decision support for enterprise development, and help promote sustainable development of enterprises.