Abstract
This study presents a novel research approach to predict user interaction for social media post using machine learning algorithms. The posts are converted to vector form using word2vec and doc2vec model. These two methods are used to analyse the best approach for generating word embeddings. The generated word embeddings of post combined with other attributes like post published time, type of post and total interactions are used to train machine learning algorithms. Deep neural network (DNN), Extreme Learning Machine (ELM) and Long Short-Term Memory (LSTM) are used to compare the prediction of total interaction for a particular post. For word2vec, the word vectors are created using both continuous bag-of-words (CBOW) and skip-gram models. Also the pre-trained word vectors provided by google is used for the analysis. For doc2vec, the word embeddings are created using both the Distributed Memory model of Paragraph Vectors (PV-DM) and Distributed Bag of Words model of Paragraph Vectors (PV-DBOW). A word embedding is also created using PV-DBOW combined with skip-gram.