Abstract
Frameworks for ascertaining the societal dimensions of research and innovation (R&I), such as the Societal Readiness Thinking Tool (SRTT), have supported reflection on ethics and responsibility but often risk reducing reflexivity to procedural checklists or impact assessments. This paper develops an enhanced version, the reflexive SRTT 2.0 process, by incorporating concepts of epistemic reflexivity and ethnomethodological sensitivity. We introduce the concept of reflexive societal readiness, which understands readiness as a situated, ongoing accomplishment shaped by both local practices and institutional "relations of ruling." Drawing on ethnomethodological observations, reflexive questionnaires, and an initial workshop in the Horizon Europe project AGRO4AGRI, we examined how researchers engaged with reflexivity in practice. Our findings reveal three recurring patterns: reflexivity was often deflected through reliance on methodological safeguards, outsourced to societal impact experts or stakeholders, and substituted with compliance to regulatory frameworks or dominant imaginaries of sustainability and competitiveness. These practices uphold internal project orders and limit the potential for interdisciplinary learning and critical engagement. To address these obstacles, SRTT 2.0 proposes a reflexive process combining (a) observation of situated practices, (b) reflexive questioning that foregrounds individual positionalities, and (c) workshops that foster collaborative and institutional learning. This design enables researchers to critically interrogate their assumptions, engage more meaningfully with inclusion, and question the sociotechnical imaginaries shaping their work. We argue that embedding such reflexive processes into project lifecycles can extend and strengthen Responsible Research and Innovation (RRI) frameworks by cultivating collaborative, empathetic, and institutional learning. While challenges remain, SRTT 2.0 offers a transferable pathway for fostering more reflexive and responsible innovation practices.