How to improve users' intentions to continued usage of shared bicycles: A mixed method approach

如何提高用户持续使用共享单车的意愿:一种混合方法

阅读:1

Abstract

Sharing the use of a bicycle in China has changed people's daily travel modes. Existing studies mainly explored the factors affecting individuals' initial intentions to start using a shared bicycle, but few looked at the likelihood that a user would continue using one. Based on a post-acceptance model of information system (IS) continuance, this investigation proposed a research model to investigate factors influencing riders' intentions to continued usage of shared bikes. Analysis involved structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) on data from 376 shared bicycle riders. The results from SEM showed that perceived usefulness, service quality, riders' habits, overall satisfaction and the nature of the weather were the most important factors positively influencing users' intentions to continue bike sharing. The results from fsQCA showed that six combinations of these variables were sufficient to explain continued usage. The conclusions of this study can be useful for operators to improve shared bicycle services.

特别声明

1、本页面内容包含部分的内容是基于公开信息的合理引用;引用内容仅为补充信息,不代表本站立场。

2、若认为本页面引用内容涉及侵权,请及时与本站联系,我们将第一时间处理。

3、其他媒体/个人如需使用本页面原创内容,需注明“来源:[生知库]”并获得授权;使用引用内容的,需自行联系原作者获得许可。

4、投稿及合作请联系:info@biocloudy.com。