Abstract
College students have gradually become the main force of entrepreneurship in mass entrepreneurship and innovation. However, their entrepreneurial performance was not as good as expected. We have carried out research to analyze the predictive factors of entrepreneurial performance of college students and put forward targeted suggestions, hoping to be helpful to improve their entrepreneurial performance of them. Based on questionnaire data obtained from 2,097 college student entrepreneurs, this study uses the structural equation model to analyze the predictive factors of the entrepreneurial performance of college students. The survey results of the questionnaire show that both personal and behavioral factors influence the entrepreneurial performance of college students. In this study, personal factors in this study mainly include entrepreneurial willingness, personality, and ability of entrepreneurs. Behavioral factors mainly refer to the positive behaviors of entrepreneurs that can affect entrepreneurial performance.