Abstract
Belief-importance (belimp) theory hypothesizes that personality traits confer a propensity to perceive convergences or divergences between the belief that we can attain certain goals and the importance that we place on these goals. Belief and importance are conceptualized as two coordinates, together defining the belimp plane. We tested fundamental aspects of the theory using four different planes based on the life domains of appearance, family, financial security, and friendship as well as a global plane combining these four domains. The criteria were from the areas of personality (Big Five and trait emotional intelligence) and learning styles. Two hundred and fifty eight participants were allocated into the four quadrants of the belimp plane (Hubris, Motivation, Depression, and Apathy) according to their scores on four reliable instruments. Most hypotheses were supported by the data. Results are discussed with reference to the stability of the belimp classifications under different life domains and the relationship of the quadrants with the personality traits that are hypothesized to underpin them.