On the cost of shame : Comment on "Nudging by shaming, shaming by nudging"

关于羞辱的代价:评论“以羞辱的方式引导,以引导的方式羞辱”

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Abstract

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

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