Abstract
The affect misattribution procedure (AMP) was proposed as a technique to measure an implicit attitude to a prime image [1]. In the AMP, neutral symbols (e.g., a Chinese pictograph, called the target) are presented, following an emotional stimulus (known as the prime). Participants often misattribute the positive or negative affect of the priming images to the targets in spite of receiving an instruction to ignore the primes. The AMP effect has been investigated using behavioral measures; however, it is difficult to identify when the AMP effect occurs in emotional processing-whether the effect may occur in the earlier attention allocation stage or in the later evaluation stage. In this study, we examined the neural correlates of affect misattribution, using event-related potential (ERP) dividing the participants into two groups based on their tendency toward affect misattribution. The ERP results showed that the amplitude of P2 was larger for the prime at the parietal location in participants showing a low tendency to misattribution than for those showing a high tendency, while the effect of judging neutral targets amiss according to the primes was reflected in the late processing of targets (LPP). In addition, the topographic pattern analysis revealed that EPN-like component to targets was correlated with the difference of AMP tendency as well as P2 to primes and LPP to targets. Taken together, the mechanism of the affective misattribution was closely related to the attention allocation processing. Our findings provide neural evidence that evaluations of neutral targets are misattributed to emotional primes.