Abstract
News media play a crucial role in shaping the public's understanding of sexual violence (SV), yet media outlets continue to offer inadequate definitions/representations of SV. The present study demonstrates how Canadian media informs the public about SV perpetrated by male athletes. A total of 273 news articles from six major English and French newspapers were analyzed. Data was collected from two periods: before the #MeToo movement (2014-2016) and after (2018-2019). The findings reveal that media coverage prioritizes establishing a positive public image for the accused athlete by (re)showcasing their sporting achievements, rather than focusing on survivors. Media discourse also emphasizes the impact of SV accusations on athletes and their teams, while rarely addressing the impacts of SV on survivors or society.