Abstract
Aiming at the problem that the existing Point of Interest (POI) recommendation model in social network big data is difficult to extract deep feature information, a POI recommendation model based on deep learning in social networks and big data is proposed in this article. The input data are all gathered through intelligent sensors to apply some raw data pre-processing tasks and thus reduce the computational burden on the model. First, a POI static feature extraction method based on symmetric matrix decomposition is designed to capture the geographical location and POI category features in Location-Based Social Networking (LBSN). Second, the improved Continuous Bags-of-Words (CBOW) model is used to extract the semantic features in the user comment information, and realize the implicit vector representation of POI in geographic, category, semantic and temporal feature space. Finally, by adaptively selecting relevant check-in activities from the check-in history to learn and change user preferences, the Geographical-Spatiotemporal Gated Recurrent Unit Network (GSGRUN) can distinguish the user preferences of different check-in. Experiments show that when the length of the recommendation list is 15, the precision of the proposed algorithm on the loc-Gowalla data set is 0.0686, the recall is 0.0769, and the precision on the loc-Brightkite data set is 0.0659, the recall is 0.0835, both of which are better than the comparative recommendation methods. Therefore, compared with the comparison methods, the proposed method can significantly improve the performance of the POI recommendation system.