Abstract
The research exploited a unique architectural setting of a university residence hall composed by six separate buildings that matched for every architectural detail and differed only for the interior color (violet, blue, green, yellow, orange, and red). Four hundred and forty-three students living in the six buildings for an average of 13.33 months participated in a study that assessed color preference (hue and lightness), lightness preference, and the effects of color on studying and mood. The results showed a preference for blue interiors, followed by green, violet, orange, yellow, and red. A preference bias was found for the specific color in which the student lived. Gender differences emerged for the preference of blue and violet. Room-lightness was significantly affected by the interior color. Room ceiling was preferred white. Blue as interior color was considered to facilitate studying activity. The use of differentiated colors in the six buildings was evaluated to significantly facilitate orienting and wayfinding. A significant relation was found between a calm mood and preference for blue.