Abstract
AIM: This article examines whether social media postings dealing with cancer and so-called 'functional foods' simply reflect a fashionable subject or are based on scientific evidence. METHODS: The first step consisted of an analysis of a sample of Pins published on Pinterest. The second consisted of an analysis to determine whether the content of the Pins was based on scientific research. RESULTS: From a set of 507 Pins on cancer, we found 204 that also dealt with food. We selected 75 Pins representing different foods and we identified about 80,000 scientific articles on cancer and food indexed in PubMed. CONCLUSION: We concluded that material published on Pinterest has some correlation with the scientific literature.