Discussion
Implementing campaigns inspired by behavior change theories may be one viable strategy to increase individual sustainable behaviors for climate change mitigation.
Methods
An online survey was distributed to undergraduate students at a Northern California university and collected responses from 1,552 participants.
Results
Comparing students who self-reported exposure to the campaign with those who were not exposed, students who observed the campaign materials had more knowledge about (p < .001), greater perceived social norms about (p < .001), and greater intentions to perform sustainable behaviors (p < .001). There were also increases in sustainable behaviors during the campaign, compared to the previous academic term.