Abstract
Wildlife tourism attractions (WTA) are popular in the United States, but they may be harmful to the individual animals involved and we question whether they provide benefits to environmental conservation. Most research on the welfare and environmental implications of WTAs focuses on charismatic mammals, with few studies investigating these issues for reptiles. Here we examine alligator wrestling, including its impact on animal welfare and environmental conservation. Using a sample of 94 relevant YouTube videos of alligator wrestling in Florida representing 16 different venues, we coded the environmental and behavioral characteristics evident in each video. We then performed a content analysis of wrestlers' narration in a subset of 51 videos to analyze the environmental awareness and educational components of alligator wrestling. Our results show systemic welfare harm: 11 venues housed adult alligators together with conspecifics, 96% of alligator wrestling performances facilitated direct contact in the form of physical restraint by one or more human wrestlers, and as many as 96% of the videos did not show a suitable water or waterside features for captive alligators. Furthermore, 12% of performances showed wrestlers flipping alligators onto their backs while 16% showed wrestlers tying alligators' jaws shut, both of which are known to be acute stressors. Finally, just under half of alligator wrestling commentary (49%) addressed environmental conservation topics, and much of this commentary included contradictory or misleading information that is not likely to benefit alligators in the wild. We argue that alligator wrestling serves no role in promoting positive relationships between humans, animals, and the environment, and instead furthers traditional notions of dominion that undermine welfare and conservation aims.